Saturday, May 28, 2011

Brand Power: Orgreen

Denmark is one of THE places where wearable avant-garde eyewear is being exported from these days. And that only makes sense considering the Danish design aesthetic for both fashion and household items.

One of the hottest brands is Orgreen which was founded in 1997 by Henrik Orgreen, Gregers Fastrup and Tobias Wandrup. The guys took “inspiration from the American classic car era when glamour and functionality played strong roles in design”.

The designers of Orgreen, from left to right:
Tobias, Henrik, and Gregers

The eyewear lines are designed and developed in their headquarters in the heart of Copenhagen. They are individually crafted with more than 100 processes in Japan (the leading craftsmanship destination for eyewear in the world), each frame taking up to 6 months until it is completed. The optical and sunglass lines are crafted from titanium and feature innovative color combinations that utilize over 400 different hues.

Orgreen is available in more than 40 countries around the world, and Gafas is proud to be a retailer of this design-centric line.

Come on by and check out what we have in store in the optical line!

"Lowrider" from the Orgreen Sunwear Collection

"Mercury" is badass in gold

"Provider" and "P56"

"Wasp" and "Hellcat"

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