Wednesday, November 25, 2009

La Loop hits Gafas

The much anticipated La Loop collection is now at Gafas!

No more putting glasses on your head, or leaving them on your dashboard or forgetting them at the office. A practical fix and leader in eyeglass accessories is La Loop, which has introduced a line of necklaces, made from leather, sterling silver, mother of pearl or acetate. Each necklace has a circular or rectangular loop in the front where you can place your glasses so they dangle fashionably for everyone to admire!

Our fav pieces include the sterling dog tags, and the stunning mother of pearl! Come by and try them on - you will surely be in love with La Loop!

La LOOP was invented in 1999 - out of necessity. How many times can one look for ones glasses? And wearing those granny leashes—not an option. Why can’t something be functional and stylish and well made? That was the question and La LOOP is the answer. The magical hinges on either side of the loop enable the glasses to stay in place when in the loop.

Museum stores and specialty boutiques around the world like Le Bon March in Paris, Isetan in Tokyo, Selfridges and Harrods in London and Optical Shops of Aspen in America have recognized La LOOP as an invention - a chic and practical one. Found in over 500 stores across 16 countries, designer Elizabeth Faraut introduces a new collection twice a year. Styles like the Dog Tag and the sterling/vermeil diamond cut necklaces have become staples in the collection and been recognized by the press domestically and internationally.

Fashion photographer Mario Testino and costume designer Jeffrey Kurland were early enthusiasts. Through them, La LOOPs ended up on some of today’s biggest stars: Julia Roberts, Brad Pitt, Demi Moore.

In 2006, Faraut launched La Leash—a collection of leather accessories to keep track of life’s other necessities - blackberry, digital camera, keys.