Saturday, April 10, 2010

New at Gafas - Initium Eyewear

Initium is a premium eyewear collection created for the authors of modern culture. Designed in California and crafted in Italy, Initium blends iconic design with leading technology and premium craftmanship.

The Lifestyle Collection features an assortment of grilamid sun styles built to stand up to the trials and tribulations of life on tour and designed to stand out in any TMZ clip. The Collection is comprised of music-inspired silhouettes featuring 5-barrel stop-hinges and POLAR EQ lens options for maximum glare protection, optical clarity and impact resistance.

The Metal Collection featues a series of metal frames with the Initium modern-vintage twist. Classic concepts get a 21st centure kick in the ass and an injection metal attitude that would make even Ronnie James Dio proud. Initium Metal styles feature a variety of custom Initium cross-hinge tolling and spring loaded flex hinges. The Metal Collection also offers our POLAR EQ polarized lenses in many models.

Our premium, ALL-POLARIZED sun collection features frames constructed in rich acetate and hand-finished in the mountains of Italy. Designed to excel in red-carpet scenarios, Initium Platinum stands second-to-none on lens technology, craftsmanship and design. Platinum pieces feature our POLAR EQ DUO GRADIENT and POLAR EQ+ lenses that deliver polarized glare protection and vivid color clarity without without sacrificing the striking color combinations that only gradient lenses can offer.

"Music-inspired for the vision-impared," the Rx series offers a selection of music-inspired, modern-vintage frames for our sight-challenged friends and fans. Not intended for the connoisseur of conservative corrective vision, Initium Rx offers bold ophthalmic styles constructed in rich acetate.

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