Trendwatch: Way Wood

Wood is hot! Fashion designers are taking inspiration from the textures of wood grains in their textiles. Furniture designers are going mental for all things wood. “Wood”nt you like to get in on it all?

Wood frames have been in vogue with eyewear designers like Gold & Wood for years, but now more designers have been jumping on the band wagon to bring unique frames to your face. Whether it is a sunglass or an optical frame, wood is an eccentric and edgy alternative to the usual acetate and titanium eyewear that fills the shop.

We love the wood-look designs from Spectacle Eyeworks which are budget-friendly and made in Canada (yay, Canadian design!). These frames are actually acetates, but the treatment of the materials gives it a wood-grain look.

Spectacle Eyework's Retro Collection "Anisa"

Spectacle Eyework's Retro Collection "Aveen"

Gold & Wood is still the premium designer of wood frames, creating their collections from environmentally sustainable materials. Whether you desire a full-frame or are going for a more subtle rimless or semi-rimless design, this collection has you covered.

Gold & Wood B15

Gold & Wood B13

OGA evokes industrial design with their thick wood temples, but retains simplicity with their semi-rimless and rimless options.

OGA 6750

Get in on it!

Brand Power: Gold & Wood

The luxury eyewear company Gold & Wood was started by Maurice Leonard in 1995, and the product created at that time was exclusively all-wood or wood and silk. Based and manufactured in Luxembourg, Germany, the company has come a long way from it's early days when the workshop had only ten artists. In 1996, the company began making metal fronts using wood for the temples. In 2000 they began using genuine Buffalo Horn in a variety of combinations, and in 2006 the brand came to North America. 

Anthony Kiedis in model H16

PRODUCTION AND DESIGN:
Designed with comfort, luxury, elegance and purity in mind, this label is the Bentley of the eyewear world. 


Each frame is entirely hand-crafted with traditional artistry in the company's workshop, and inspected in each stage of production to ensure that each piece is of the finest quality. The temples are made using materials such as Fine-wood or authentic Buffalo Horn, and the metal parts are made from high-quality alloys.

B08.1

SUSTAINABLE DEVELOPMENT: 
In addition to creating the finest quality of eyewear, Gold & Wood is an environmentally sustainable company. 


The horn is taken from either animals in Africa or Vietnam that are bound for the butcher's shop, or from domesticated animals in India. The cows in India are a sacred animal, so no mutilation or cruelty are employed in the taking of their horns and a certificate of the animal's health must be provided to the company. 


The raw wood is taken from a controlled provenance where systematic reforestation is in effect and monitored by the authorities. The supplier's facilities are equipped with used-water filtration and purification systems, and the dyes used for staining are environmentally-friendly.

B15.2

The company has been certified by Luxembourg's Ministry for the Environment which is represented by the Environment Directorate and the Chamber of Professionals. 


Here's a teaser of what's in store....


OPTICAL FRAMES:

807.5

103.40

C12.24

C10.05

SUNGLASSES:

H08P/S

H09P.4/S

H23.P4/S