Saturday, March 12, 2011

Brand Power: Initium


What better brand to profile during Canadian Music Week than Initium, the eyewear label who supports independent bands and labels, and creates eyewear that melds the worlds of music and fashion.



The line is designed in Orange County, California and produced in Italy using the highest quality of materials, blending iconic design with leading technology and premium craftsmanship. The company describes themselves as a "music-inspired, fashion-driven eyewear collection crafted by artists and musicians for artists, musicians and their fans," and what could be better than that?!




LIFESTYLE COLLECTION:
This durable collection is made for life on tour and features 5-barrel stop-hinges and polarized lenses.

World Tour

Vunderground

Admirals Club


METAL COLLECTION:
This series of metal sunglasses have heavy overtones of modern-vintage and feature a variety of custom Initium cross-hinge tollings and spring-loaded hinges.


All In

Cocktails

PLATINUM COLLECTION;
These hand-made frames are constructed from Italian acetate and feature gradient polarized lenses.

Folsom

OPHTHALMIC (RX) COLLECTION:Constructed from rich acetate, this collection features strong, modern-vintage silhouettes in the optical range.

Aces High

Headwires

Hybrid Moment

Piece of Mind

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